Owlorai grew out of academic research into marketing. Studying how brands earn trust with customers, our founders started noticing a gap forming as AI search and answer engines became a real channel for brand discovery, one most companies had no way to measure or manage. Owlorai is our attempt to turn that research into a practical tool: a way for any brand to see, understand, and improve how it's represented in AI-generated answers.
Nora brings deep research expertise in buyer-seller relationships and marketing data to Owlorai, with a track record of publications in high-ranking marketing journals studying what actually drives trust and performance between brands and customers. That focus on evidence over guesswork shapes how Owlorai measures and scores brand visibility today.
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Huy is a quantitative researcher specialising in choice modelling, market response, and brand strategy, with consulting experience advising HSBC on translating research into real commercial decisions. That combination of rigorous modelling and hands-on brand and consumer-behaviour expertise sits directly behind Owlorai's approach to scoring and tracking brand visibility.
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